ScoreBig is the ticketing industry's first opaque value channel for the safe and secure liquidation of unsold live event ticket inventory. Founded in 2009, the company was created to help teams, leagues, venues, promoters and producers (eg, owners of primary ticket inventory) safely and securely move unsold ticket inventory in a manner that reduces the risk of brand erosion and cannibalization of full price sales. The company is led by a collection of former NBA, NFL, Microsoft, Yahoo and Ticketmaster executives with deep expertise in the areas of e-commerce, sports, entertainment, ticketing, and social media.